Audi –– Feel the Art of Audi | Narrative XPR
Audi
Feel the Art of Audi
To demonstrate the emotional response that people have to Audi’s new Q8 e-tron, we created an event that turned human feeling into AI art.
Audi FTAoA Case Study from Narrative on Vimeo
200 + attendees
2 hrs to set up
Expertise
Services
- Creative Strategy, Ideation + Execution
- Cultural + Audience Insights
- Production + Logistics
- Vendor Sourcing + Management
Audi brings art and innovation to the forefront of the driving experience. In order to shift the typical electric vehicle narrative around battery range and price to a place more connected to emotion, we created an event that focused on feeling.
To launch the fully electric Audi Q8 e-tron, we created an experience with our sister agency BensimonByrne who packed the Royal Ontario Museum with trailblazing creatives. Our goal was to demonstrate for attendees the combination of a high level of performance, luxury, and emotional response.
We stopped all attendees in their tracks with an AI installation that turned supermodel, Coco Rocha’s, visceral reactions of awe, exhilaration and serenity to the car into stunning AI masterpieces.