Expertise | Narrative XPR
Expertise
We don’t just tell brand stories, we make them happen, through experiences, reputation management, and community engagement.
Our team of 60+ experts in media, influencer relations, social, experiential, and editorial work with clients around the world to help brands live their story — not just tell it.
Encouraging Canadian businesses to embrace technology-led growth, we worked with Salesforce Canada to create a real-life demonstration of growth – a travelling greenhouse.
Proving to potential users that joining a gym doesn’t mean signing up for judgement, we created a campaign for Planet Fitness using the ultimate outsider – Sasquatch.
We worked with Volvo to turn the garage-vehicle relationship into a space that embodies sustainability, innovation, and livability.
Reputation
Legacy brains. Startup pace. Brand protection in the age of chaos and AI.
Services
- Public Affairs
- Issues Management + Crisis Planning
- Executive Profile Development
- Content + Editorial Services
- Internal Communications
- Stakeholder Engagement
- Media + Presentation Skills Training
- CSR + Social Impact Strategy
Experience
It’s all just talk until people experience your brand for themselves. Get it right.
Services
- Brand Activation to sampling
- Consumer Journeys
- Vendor sourcing + management
- Production + logistics
- Content capture
- Asset storage
- Analytics and measurement
To demonstrate the emotional response that people have to Audi’s new Q8 e-tron, we created an event that turned human feeling into AI art.
In partnership with our sister agencies, we’ve created multiple integrated campaigns for Casey House to help lead progressive conversations about HIV.
To support entrepreneurs and build awareness of Scotiabank’s small business offerings, we created a unique and interactive way to reflect the journey of the small business owner – the Path to Impact.
Bucket season is every season. We partnered with KFC to bring the buckets all winter long, with the world’s first winterized basketball court in the heart of Toronto.
Canadian NFL fans asked, and we delivered. Partnering with the NFL, we opened the first and only official bar of NFL Canada and turned it into a buzzworthy bash.
To make more Canadians aware of the increased risk of violence and hate that transgender communities face, we created Short Life Stories for White Ribbon, sparking new and necessary dialogues.
Community
In a fragmented culture, focus is power. We connect with the communities and creators that matter most.
Services
- Stakeholder/Community Mapping
- Media Relations
- Influencer Engagement
- Social Strategy + Community Mgmt
- Brand Collaborations
- Sponsorships
- Measurement and reporting
Live your story